Burton Group, a US-based IT research firm focused on enterprise infrastructure technologies, today launched a program encouraging IT organizations to drop a single-user seat from their Gartner, Forrester or other research provider contract. The "Drop a Seat" program lets first-time clients subscribe to a standard Burton Group research service -- which includes enterprise-wide access -- for the price they currently pay for just one user to access a competitor service.

Burton Group says its enterprise-wide access to research and planning tools significantly improves workplace collaboration and sharing of information. Collaboration and sharing of technical research, tools and advisory is particularly important to enterprise IT buyers, and they dominate Burton Group's revenues. According to the company, over 85% of its revenue comes from enterprise customers.

Burton Group’s research and advisory services focus on the technical analysis of infrastructure technologies. The six areas of practice are security and risk management, identity management and privacy, application platforms, network and telecom infrastructure, collaboration and content management, and the newest addition, data center strategies.

"We want to make it easier, not harder, for enterprise customers to put our research to good use," said Jamie Lewis, Burton Group CEO and research chair. "The combination of our in-depth research focus, architectural approach, and flexible pricing model makes our services more effective for enterprise IT customers who need actionable advice. With this program, we’re encouraging new customers to compare us to market incumbents like Gartner and Forrester because we’re confident they’ll like what they see."

"While many IT research firms are raising prices and making it harder for colleagues to collaborate by restricting access, Burton Group is going the opposite direction providing more access at reasonable prices," said Louise Garnett, VP and lead analyst for Outsell, Inc., an analytics firm focused on publishers and information providers.

An annual license to Burton Group research includes a suite of decision-making resources including unlimited access to Burton Group experts, in-depth research reports written from the enterprise IT end-user point of view, and Reference Architecture, a unique online tool that provides an integrated decision-making framework. More information about Burton Group Drop a Seat program is available at http://www.dropaseat.com/.

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