UK-based Steinkrug Publications Ltd. has decided to sell its ehealth reports and analysis service, Wireless Healthcare, in order to focus on the development of its ‘CarbonFree’ alternative energy reports and consultancy arm. Steinkrug launched Wireless Healthcare in 2003 and says it is positioned it to exploit the increased interest in the emerging Health 2.0 market.

Health 2.0 is based on Web 2.0 services and is heavily promoted, by both Google and Microsoft, as a platform for the next generation of healthcare delivery tools.

Explaining the decision to sell Wireless Healthcare, Steinkrug’s managing director, Peter Kruger, said: “Today the market is less about engineering and innovation and more about commercialisation and exploitation.” He went on to point out that Steinkrug saw the alternative energy sector as one where there is a great deal of new technology to develop and market test. “This is where Steinkrug will make a significant contribution with CarbonFree,” he said.

Kruger was the founder of Digithurst, which, in the 1980s, was one of the first companies to develop the technology to display broadcast video in Microsoft Windows, a technique now used by a host of Web 2.0 applications such as YouTube.

Wireless Healthcare’s latest report, “Health 2.0 And Telecare For The Elderly”, examines the impact an IT-literate ageing population will have on the healthcare technology sector. The report builds on research into the market for healthcare-related consumer electronics devices.

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