ABI Research has appointed Janet Wise to the position of Director, Primary Research. In this role, she coordinates and executes end-user survey research for both consumer and business markets, and is the firm’s lead survey methodologist, tasked with ensuring that the results of these projects are accurate and relevant representations of the technology markets the company covers.

”We’re very excited about the addition of Janet to the ABI Research team,” says Clint Wheelock, vice president and chief research officer. “This is a new position within the firm, and it signals our commitment to expanding ABI Research’s demand-side research focus, both for custom research projects as well as our syndicated subscription services. Janet’s background is a perfect fit for this growth initiative, as we work to enhance our analysts’ strong industry expertise with expanded research on end-user preferences and purchasing patterns.”

Janet brings a highly developed set of skills to her new post. Prior to joining ABI Research, Janet spent eight years with In-Stat as Director of Primary Research where she managed all facets of primary research data collection for all syndicated and custom research projects. Prior to joining In-Stat, Janet held several increasingly senior positions including Account Executive at Boston Research Group, a small full-service market research supplier, where she directed a number of custom research projects, not only in technology markets, but also covering other fields such as insurance, health care, and some consumer products.

Other positions she has held include that of Marketing Specialist at Thinking Machines Corporation and Computer Systems Administrator at San Francisco Associates.

Ms. Wise is based in Massachusetts.

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