Bersin and Associates has appointed Linda Galloway as vice president of marketing. Ms. Galloway will be responsible for the company's public relations, communications, and ongoing marketing operations. She was formerly president of Apollo Associates, a public relations firm specializing in the enterprise learning market.

“Linda has more than 20 years of experience in positioning, marketing, and public relations for high-value organizations like ours,” said Josh Bersin, president and CEO. “Her industry experience, strong communications skills, and seasoned judgment will make her a strong member of our executive team. She will also be a valuable leader as we continue to expand our portfolio of offerings and reaching out to new audiences.”

“In the four years we’ve worked with Bersin & Associates, I’ve witnessed the company’s incredible growth. From the beginning, I have been impressed by the quality and integrity of the company’s research, its commitment to customer service, and its strong vision. I view this as a once-in-a-lifetime opportunity, and I very much look forward to being part of this exceptional team,” said Galloway. Since 2000, Apollo Associates worked with companies such as Articulate, SkillSoft, NetDimensions, NetG, Exxceed, Expertus, Insight Educational Consulting, Genesys Software, Books24x7, SocratEase, Scientific Computing Associates, Intelliquest, ZooLogic, and WatchIT.com.

From 1997 to 2000, Ms. Galloway was vice president of marketing for META Group (now Gartner, Inc.). During her tenure, she revamped the company’s brand, increased the company’s awareness through public relations, and expanded the company’s event strategy. She also held marketing management positions with Datalogix (now Oracle), KnowledgeWare, and Prentice Hall Professional Software.

Founded in 2003, Bersin & Associates has grown into one of the premier industry analyst and advisory services in the HR and enterprise learning marketplace. The company is hosting its first research conference, IMPACT 2008: The Business of Talent, from April 22-24 in St. Petersburg, FL.

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