Hitwise, a subsidiary of Experian, announced the launch of a new Hitwise Widget featuring online usage trends from Hitwise To Go, an RSS-based service that provides statistics on online usage behavior for the US, UK and Asia Pacific markets. This series of widgets is designed to make it easy for marketers, academics, the press and digital enthusiasts to have access to the latest insights into online consumer usage.

The Hitwise To Go Widget is available on the Yahoo Widget platform which runs on both Mac and PC platforms. The widget will soon be available on Google Gadget and Yourminis platforms. A widget is typically a download application to a desktop that provides easy access to frequently used functions or provides some visual content of any kind, such as news, weather or maps. In this case, the Hitwise To Go widget allows users to view the latest in online trends.

“Releasing our data via desktop widgets makes it easy for digital enthusiasts to stay informed about key online trends as they happen. They also serve as a gateway to access a full archive of online statistics and other publicly available Hitwise data sources such as the Hitwise Analyst Blogs and our Data Center,” said Tessa Court, chief marketing officer for Hitwise.

Hitwise To Go data covers a range of timely industry topics such as the growth of newly launched websites, recent search trends, the effect of web 2.0 technologies on specific industries, and popular websites amongst specific demographics and social group segments. Hitwise To Go data is based on how more than 25 million Internet users (10M in the US), search and interact with more than 1 million websites each day.

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