Kagan Research, the iconic media research and analysis firm, was acquired in April of this year by SNL Financial, a leading provider of business intelligence to investment banks, money managers and corporations. SNL is integrating Kagan's analysis into its online information service over the course of 2007. Kagan takes on the new mantle of SNL Kagan, while sister company JupiterResearch remains independent.

Founded in 1969 and based in Monterey, Calif., Kagan provides proprietary financial data and forecasting for broadcast TV and radio, cable, satellite, entertainment, wireless communications and programming sectors. Kagan’s services and product offerings include newsletters and reference books, electronic data services, consulting, expert appraisals and live executive forums.

"As SNL expands its business coverage to include media and communications, this acquisition instantly positions us as the foremost source of must-have information on the sector," said SNL president Mike Chinn, in an SNL press release at the time of the M&A. "The merger combines Kagan’s independent expertise and proprietary data and analysis with SNL’s unrivaled proficiency in gathering all relevant financial information into a single, accurate database that’s easy to access anytime and anywhere."

"We want every participant in the media and communications industry -- investment bankers, research analysts, operating companies, consultants, lawyers, ratings agencies -- to depend daily on the combined SNL/Kagan information service," said Dan Seideman, director of SNL's Media and Communications group. "We want to be the first, last and only resource industry professionals need for all financial data related to the sector -- and this combination positions us to achieve that goal."

David Schatsky, president of JupiterResearch, commented briefly on the split at his weblog in the post, Kagan Research Sold, April 4, 2007.

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