The NPD Group launched an office supplies superstore retail tracking service, a point-of-sale service monitoring sales from all three major office superstore retailers: Staples, Office Depot, and Office Max. Perry James has been named director of Office Supplies and will lead this line of business for NPD. "This detailed information will help the industry, both retailers and manufacturers, plan business strategies, enhance business development, monitor competitors, and enhance marketing and sales efforts," said James.

The service arms retailers and manufacturers with comprehensive and reliable market information for the office superstore channel, to help make more informed business decisions. Clients can monitor trends within the channel across 130 categories and 300 product features. With more than three years of historical data available, clients will be able to assess unit, dollar, and average selling price performance at the category, brand, product feature, and SKU level.

"Now the office supply industry can clearly measure how products and brands specific to this channel are performing," said James. Mr. James has been with NPD for 12 years, working in the company’s Fashion and Home businesses where he held roles as director of client development and executive director of business development.

The office supplies service is currently tracking in the retail channel with plans to expand to the commercial channel in 2008.

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