Per Tekrati's alert in November, Yankee Group today released a book and website authored by CEO and President Emily Nagle Green. The book and related online resources, entitled ANYWHERE: How Global Connectivity Is Revolutionizing the Way We Do Business, examine the fast-unfolding changes in communications technology and show businesses how to harness the power of global connectivity to create new revenue streams and ignite dramatic business growth. Register for a free book launch webinar with the author and top analysts on January 14th.

Published by McGraw-Hill, the book defines "Anywhere" as a revolution in global connectivity that enables all people and the things they care about to be connected at all times. Yankee Group research shows that over the next ten years, this revolution will far surpass the impact of the Internet, reaching billions of people, generating trillions of dollars in revenue and spreading quadrillions of packets of information.

“There is a new medium of human communications emerging that is deeply changing the way we create value in society, do business, work, live and play. The Internet has finally come of age, and the result is a world of Anywhere,” says Don Tapscott, author of “Grown Up Digital” and “Wikinomics,” in the Foreword to ANYWHERE.

Combining expert insight, tactical tools and Yankee Group’s proprietary data on global connectivity trends, the book provides the knowledge and strategies needed to plan partnerships, develop products, improve customer service and transform virtually every aspect of business in order to succeed in the new Anywhere environment.

“This truly is the largest technology revolution of our lifetime,” Green says. “For businesses, the network is now the best tool we have for cost containment and growth strategies, whether it’s finding new digital paths to customers or moving proprietary infrastructure out of the enterprise. For those seeking to emerge successfully from the recession, ANYWHERE should serve as an essential guide. Staying ahead of the coming global connectivity revolution is the only way to survive.”

ANYWHERE includes insights from 50 of the world’s connectivity pioneers and leaders, including executives from: 3Com, Amazon, Bank of America, Bloomberg News, Citrix, Hewlett-Packard, Intel, Microsoft, Nokia Siemens, RadioShack, Salesforce.com, Sony Electronics, Sprint Nextel, Western Union, and Young & Rubicam North America.

The book’s Web site offers extended interviews, related materials and a free download of Chapter 9: How ANYWHERE Do You Need to Be? ANYWHERE is available at major book retailers worldwide.

Free Webinar

Media and other interested parties are invited to learn more and ask questions directly of Green during the book’s launch webinar on Thursday, Jan. 14, from 11:00 a.m.-12:00 p.m. EST. Green will be joined by a panel of five industry thought leaders and book contributors from Akamai, AT&T, Intel, Movirtu and the U.S. Telecom Association. Register at https://www2.gotomeeting.com/register/655234162.

 

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