Celent, a research and advisory firm and member of the Oliver Wyman Group, is launching a service dedicated to the Indian market. The research service will focus on the Indian financial services space, cutting across Celent's established service offerings in the areas of Banking, Insurance, and Securities and Investments.

The new service will offer a value proposition of research, practical implementation insights, and collective best practice intellectual capital from Celent and Oliver Wyman.

"Celent is leveraging its experience on the ground in India to create a set of research useful to domestic financial institutions as well as vendors in the market and looking to enter," says Axel Pierron , SVP and head of Celent's Indian operations. "In a very complex and fast evolving market, with clear dichotomy between concentrated cities and large rural areas, Celent's understanding of the local specificities coupled with its expertise in the global financial industry is a perfect mix to envision the future of the Indian financial market."

The India service will cover growing interest in topics such as:

• Overviews on the market size and areas of opportunity
• How to understand regulatory issues affecting India
• Advances in foreign and domestic financial institutions' strategies
• Identifying growth strategies and target niches
• Aligning technology solutions vendors with local business requirements
• Leveraging technology to reach the vast underserved rural market.

"While we have had an on the ground presence in India for over four years, based on client demand we feel this new service allows us to better leverage this knowledge and meet client needs," says Mike Harding, Head of Celent. "Celent, through its history of research on the Indian market, is in an excellent position to support executives who need specialized and focused insight."

Celent's new research service will delve into issues around:

• Cost Efficiency in Indian Banking
• Risk Management
• Payments
• Insurance
• Capital Markets
• Financial Instrument Distribution Challenges

Some of the reports already available under the service include:

• Technology Trends in India Insurance, 2009-2010
• Indian Mutual Funds Industry
• Indian Mobile Banking: Unexplored Opportunity
• E-Trading in the Indian Debt Markets: Growth in the Downturn
• Overview of the Indian Wealth Management Market
• Overview of Indian Banking Market 

The new service will offer a unique value proposition of research, practical implementation insights, and collective best practice intellectual capital from Celent and Oliver Wyman.

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