Yankee Group's CEO, Emily Nagle Green, is preparing for the debut of her new book, Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business. She wrote the book to help businesspeople understand how the connectivity revolution will change their business and how to respond to the subsequent opportunities and challenges.
The book is available for pre-order at major online retailers and will be in stores Jan. 8, 2010. In addition, Yankee Group is accepting inquiries from those interested in reviewing it. There's a good YouTube video of Ms. Green describing the book, and a dedicated book website.
"Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business" examines the profound and sweeping change that is occurring as a global communications network takes hold. It explains how businesses can harness the power of Anywhere to create new revenue streams and describes how best to steer business initiatives, partnerships, product development, customer service and virtually every other aspect of a business in order to succeed in the Anywhere environment. There's a
The book includes interviews with more than 50 thought leaders in connectivity -- from pioneers to established CEOs, from small firms to mega-corporations. Bob Metcalfe, co-inventor of Ethernet, Nicholas Negroponte, founder of the One Laptop Per Child initiative, Dan Hesse, CEO of Sprint, Reed Hundt, former chairman of the U.S. FCC, and many more.
Ms. Green is encouraging open conversation about the book through her section of the Yankee Group blog and through Twitter.
Contact Ashlee Clevenger in the Yankee Group marketing department for information on reviewing the book.
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Yankee Group is a leading technology research consultancy focused exclusively on the impacts of global connectivity change. Yankee Group has been navigating connectivity issues for nearly 40 years, and the company charts the global connectivity revolution by covering key topics as diverse as:
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