Springboard Research, a leading innovator in the IT market research industry, has announced the appointment of Masami Kashiwagi as Research Manager for Japan.

Ms. Kashiwagi will be in charge of overseeing all of Springboard’s research programs in the Japanese market as well as being responsible for managing and growing Springboard's research operations in Japan. Ms. Kashiwagi will be based in Tokyo and will report to Dane Anderson, CEO and EVP of Research at Springboard Research.

"We see Japan as a crucial market for Springboard’s continuous growth and Masami’s domain expertise and local experience will prove to be a vital asset in our efforts to make deeper inroads into the Japanese market," said Mr. Anderson. "Our expansion in Japan strengthens our global footprint and solidifies our reputation as the leading global IT market research firm based out of the Asia Pacific region" Mr. Anderson added.

Ms. Kashiwagi has over 10 years experience in the IT research and consulting industry. She has earlier worked with IDC Japan as a Senior Market Analyst for IT Services for over six years.  In her later stint as Market Intelligence Manager at American Power Conversion, (APC), she was responsible for research analysis and reporting on the macro economy and industry trends, competitive landscape and brand awareness. Ms. Kashiwagi also was a Management Consultant with Price Waterhouse Consultants (now renamed as IBM Business Consulting Services).

"Springboard’s innovative research model relies heavily on technology and global delivery, and it helps the company stand out as a clear-cut candidate for success in the Japanese market," said Ms. Kashiwagi. "I am excited at the opportunity to offer Springboard’s demonstrated expertise and research value to IT vendors looking to understand the complexities of Japanese market better," Ms. Kashiwagi added.

Ms. Kashiwagi holds an MBA from Hult International Business School, USA and a Masters degree in International Economics from University of Sussex, UK. She is a native Japanese speaker and is also fluent in English.

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