Om Malik is expanding GigaOM beyond news and events into the subscription-based research and analysis business. The new service, dubbed GigaOM Pro, is focused on delivering timely, high-value reports and analysis for technology innovators and insiders at a fraction of the cost of traditional market research vendors. 

Organized around technology verticals, GigaOM Pro provides subscribers with in-depth market research on emerging technologies, including Green IT, Infrastructure, the Connected Consumer, and Mobile, as well as daily insight into developing trends and events.

In addition, the GigaOM Pro subscribers can engage and discuss the research both with the analysts and among themselves. The service is deployed on a custom blogging platform (WordPress MU + BuddyPress) specially designed for community interaction around premium content.

Subscribers receive access to all GigaOM Pro content and forums, including archived Weekly Updates from the expert curators, Long Views and Quarterly Wrap-ups from editors and technology insiders, and in-depth Research Briefings and Notes from the GigaOM Analyst Network.

GigaOM Pro promises to be a serious contender in the tech research space.  It launches with an aggressively low $79 introductory price and the prestige and reach of the GigaOM brand. Rather than employ a staff of analysts full-time, GigaOM Pro contracts with analysts for its research reports and services. Thus, it extends a cooperative hand to several elite analysts working solo or on small teams.

Om Malik tapped Michael Wolf to head the new research service. He credits Wolf with putting together the impressive line-up of experts participating in the GigaOM Analyst Network. As of today's launch this roster includes renown tech industry analysts Chetan Sharma, Rachel Happe, Steve Hawley and Clint Wheelock.

Other influential experts onboard include TechAlpha partners Juergen Urbanski and George Gilbert; Phil Hendrix, the founder of the Institute for Mobile Markets Research; and TDG's Michael Greeson, Colin Dixon and Andy Tarczon.

The GigaOM Pro website offers 17 inaugural reports and samples of a Research Briefing, Long View and Weekly Update.

» Story on Analyst Firm Website

Digg this    del.icio.us Tweet This