Yankee Group today announced the appointment of AsiaFootPrint, a Melbourne-based firm, as its exclusive partner for Australia and New Zealand. This strategic relationship will extend the reach of Yankee Group’s research through the regional expertise and sales support of AsiaFootPrint.

Australia’s recently announced National Broadband Network initiative will transform the country’s telecommunications landscape. Yankee Group is uniquely suited to help businesses navigate these changes, with research focused exclusively on Anywhere, the emergence of ubiquitous connectivity. The company’s Anywhere Index, which measures the number of broadband lines in a region per person, shows Australia and New Zealand as “Transforming,” with one broadband line for every three individuals.

"With Australia and New Zealand emerging as growth sectors in connectivity, it is natural for us to expand our presence there,” said Emily Green, president and CEO of Yankee Group. “AsiaFootPrint’s ability to establish relationships in the region allows us to ramp up quickly to meet demand.”

Craig Stockdale, managing director of AsiaFootPrint, said, “With the National Broadband Network as the largest national building infrastructure project in Australian history, there is a need for meaningful global connectivity analysis and counsel. We’re excited to team with Yankee Group at such an opportune time.”

Find more on AsiaFootPrint at http://www.asiafootprint.com/.

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