The Marketing Excellence Survey (MES), a marketing assessment and training program at the Corporate Executive Board (NASDAQ: EXBD), has been selected as the “Best Video winner” in the Adobe(R) eLearning Challenge campaign. The online training program "blends our marketing expertise with cutting-edge design principles to create effective, fun training," said Scott Baker, Director, MES.

MES eLearning was designed in partnership with Expand Media, Experts from Adobe® Systems Inc. selected MES as the winning video from the top 25 highest-scoring entries based on its level of engagement and innovative product use.

“Every time I talk to marketing executives, they stress the challenge of developing their teams,” Scott Baker continued. To address cost and scale, executives are increasingly turning to eLearning, which now comprises more than one-third of all training opportunities, to upskill their organizations. However, past Corporate Executive Board research reveals that as many as 86% of participants find eLearning somewhat ineffective. MES showcases the new approaches that must be taken to capture participants’ attention and teach effectively, and this award from an outside eLearning industry leader validates the MES’s goal of creating engaging content.

Based on a framework of Assess-Learn-Apply-Integrate, MES goes beyond traditional training programs by offering a blueprint to developing a world-class marketing organization. MES begins with an assessment of marketing knowledge and attitudes that benchmarks individuals and organizations against a database of almost 50,000 professionals across many industries and countries and finishes with a comprehensive suite of tools needed to embed key marketing concepts within your organization. It is a turnkey solution that saves organizations the time and expense of developing and deploying their own learning and development solutions.

About The Marketing Excellence Survey

The Marketing Excellence Survey (MES), a Corporate Executive Board (NASDAQ: EXBD) program, effectively develops organizations’ marketing knowledge and attitudes through an assessment and training program. Since acquiring MES in November 2007 from Roger Best, Inc., CEB has complemented the assessment component of MES with eLearning elements.

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