InfoTrends announced today the formal launch of a new e-learning portal for the print service provider industry. The first curriculum is focused on Customized Communications Sales Training. The Web-based training program is designed to educate print service providers' sales reps on the opportunities and trends within the customized communications market.

The portal offers a self-paced curriculum with guided audio and engaging interactive exercises that are available 24 hours a day - at an affordable price.

“Customized communications offer a world of opportunity for service providers to deliver new value-added capabilities to meet the needs of the marketing professional,” commented Laureen Chudzinski, a Director at InfoTrends. “Our educational portal defines the various market segments, explores business opportunities, and provides real-world examples and success stories within each segment as well as a ‘how-to’ approach for selling customized communications solutions.”

The Customized Communications curriculum consists of seven courses which together make up the Customized Communications Certificate Program. Upon successful completion of all seven modules an InfoTrends Certificate of Completion is awarded. Participants have the option to enroll in the full program or to take courses on an individual basis, selecting only the courses that pertain to their specific needs. Each course follows an interactive and engaging format, providing students with a stimulating learning environment.

The seven courses currently available are:

• Overview of Customized Communications
• Entry-Level Variable Data Print
• Web-to-Print
• Advanced Variable Data Print
• TransPromo Communications
• Multi-Channel Communications
• Solutions Selling -- A “How To” Approach to Selling Customized Communications

An intelligent GUI facilitates free navigation (pause, play, go back, go forward) within each module to maximize comprehension. An indexed Table of Contents enables students to go back and review topics as many times as desired. The student’s progression through the course is logged and tracked, allowing them to exit if necessary and later re-enter to finish the course when time permits.

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