Market research company The NPD Group is now offering point-of-sale (POS) store level information to its clients. The new service tracks the consumer technology, automotive, and athletic footwear industries. With store level information, clients can obtain detailed analysis pertaining to stores in their specific selling regions, such as new stores versus existing stores, test stores versus control stores, and stores in specific demographically driven areas.

Store level information includes dollar and unit sales rates, pricing, sales-per-store, distribution levels in stores selling a particular product or products, and many other measures. These measures enable analysis of stores’ behavioral differences such as effectiveness of pricing and promotions and sales performance compared to competitors. All of this data can be customized and analyzed for strategic and tactical applications across a wide range of business functions including product management, sales, and marketing.

“Store level information provides a granular, customized view of a client’s market, with nearly limitless applications,” said Steve Coffey, NPD’s chief research officer. “For example, a client can cluster stores that are carrying a certain product and measure the performance of those stores against others not selling the product. This kind of store clustering allows an objective reading into how product assortment can affect sales, and the findings can ultimately result in collaboration between retailers and manufacturers to improve inventory and distribution.”

“This is the next step in NPD’s vision of providing in-depth information at the global, national, and local level,” said Karyn Schoenbart, NPD’s president and chief operating officer. “This extension of our market level data allows clients to go from a ‘one size fits all model’ to ‘custom made.’ In addition to the data, NPD’s industry experts can help clients understand and apply the information to make more strategic business decisions.”

Store level information is collected from more than 16 thousand doors across 50 DMAs and is currently available for the consumer technology, automotive, and athletic footwear industries.

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