Strategy Analytics is expanding its enterprise mobility business with the addition of industry analyst Philippe Winthrop. Winthrop joins as Director, Enterprise Mobility within the Global Wireless Practice. Winthrop, most recently an independent analyst and consultant, has researched emerging technologies and their impact on the corporate value chain throughout his career.

David Kerr, Vice President, Global Wireless Practice, stated, "We are delighted to add a highly visible and experienced analyst with a proven track record of advising leading hardware, software and solutions companies in the enterprise mobility space. Philippe will be based in our Boston office and will deliver additional support to our Americas-based clients. As the business market for mobile and wireless solutions continues its rapid growth phase, the need for clear, consistent and detailed insight and analysis on ROI and TCO for a range of solutions providers across the value chain will become increasingly critical. Philippe will draw on his extensive experience to lead our expanded activities in this area."

Philippe Winthrop commented, "I am thrilled to join such a highly regarded group of people focused on mobility research and consulting. The Strategy Analytics Wireless Enterprise Strategies service offers unmatched analysis of operator/supplier strategies and the dynamics of competition with detailed opportunity assessment across the wireless ecosystem. I will complement this knowledge base by focusing on key success metrics for delivering enterprise mobility solutions and producing a scorecard of top performing vendors across a range of vertical market and line of business applications."

Winthrop's research agenda will address questions such as:

• What are the key drivers for enterprise mobility?
• What are the key feature requirements and how are purchase decisions made?
• What are the requirements for mobile security and management across key industries?
• What is the TCO of key enterprise mobility solutions?
• What are the most common challenges and hurdles faced in deploying mobility solutions?

In addition to his role at Strategy Analytics, Winthrop sits on the advisory boards of Mobile Enterprise Magazine and Celio Corporation, the maker of the REDFLY mobile companion. He is also an avid blogger. Winthrop told Tekrati he plans to continue his personal blogging at Enterprise Mobility Matters and join David Mercer as a Strategy Analytics company blogger.

Prior to joining Strategy Analytics this month, Winthrop was founder and principal analyst of Enterprise Mobility Matters, a consultancy focused on helping its customers better understand how emerging mobility solutions impact the enterprise. He helped mobility solution providers to define and refine messaging and go-to-market strategies; for end-user organizations, he provided customized assessment and measurement plans to maximize the value of enterprise mobility investments.

Earlier, Winthrop was the Research Director for Wireless and Mobility at Aberdeen Group, a Harte Hanks company. Over two years, he launched the Wireless and Mobility practice and conducted ground-breaking research to quantify the tangible value of key mobile and wireless technologies, including enterprise mobility strategy adoption, Fixed Mobile Convergence, enterprise WiFi adoption, application deployment on WLANs and more.

Winthrop started his career at GeoPartners research, a boutique strategy consultancy, where he worked on projects including AT&T Wireless’ adoption and migration path to GSM from TDMA. Later, he joined IDC as part of the European IT Services Research group. He spearheaded a wide variety of research and consulting projects for the Top 50 IT Services companies in Western Europe. After IDC, he formed Axle Ventures, a boutique business planning consultancy focused on SMEs. In this role, he consulted with a diverse clientele in eCommerce, healthcare and IT on developing winning go-to-market strategies.

Philippe Winthrop holds a BA in Economics from Boston College, and an MA from Brandeis University, which included studies abroad at Université de Paris IX - Dauphine.

Andrew Brown, Director of Wireless Enterprise Strategies at Strategy Analytics, added, "I look forward to working with Philippe. Our existing analysis of business user spending on mobile applications, penetration and market share of mobile email, M2M, notebook and portable device penetration and best-in-class coverage of external and embedded broadband modems will be complemented perfectly by Philippe's focus on evaluating competitive mobile solutions and the benefits seen by businesses that have deployed wireless solutions."

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