InfoTrends has tapped fellow industry analyst John Blossom, founder and president of Shore Communications, to keynote its upcoming TransPromo Summit. The event will educate attendees on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue.

The summit will take place August 13-14, 2008 at the Hilton New York in New York City. It will bring together vendors, print service providers, and users for 2 days of information sharing and peer-to-peer networking.

John Blossom is an award-winning content industry analyst and blogger with a career that spans more than twenty years. He is an expert in marketing, research, and product management and development in advance information and media venues, including major financial publishers and financial services companies.

Blossom will present “Marketing to Content Nation: How to Survive and Thrive as New Media Empowers Buyers and Sellers.” This session will identify the keys to surviving and thriving as a marketer using new media publishing tools. Blossom will map out key strategies for marketers to consider as social media begins to change the very nature of how value is generated in market economies.

“With the enormous influence of media empowering both buyers and sellers, organizations must master new methods of creating and harvesting market communications to tap into consumer demands effectively,” commented Blossom.

“We are honored to have John opening our 2008 program and setting the stage for two days of power-packed market education and information sharing,” stated Barb Pellow, TransPromo Summit Conference Chair. “His addition to the conference lineup strengthens what was already a great program. His experience, insight, and enthusiasm will enable us to bring even more value to our attendees.”

In addition to Blossom, the line-up of speakers includes representatives from AN Consulting, Cadema, DST Output, Emerge Partners, Exstream Software, GMC Software, HP, HSBC Bank, InfoPrint Solutions, Inforsys, Kodak, Océ, Pitney Bowes, Print Laser Service Ltd., Printable Technologies, RISO, Xerox.

Find registration and more information at the link below.

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