Yankee Group has selected Waggener Edstrom Worldwide (WE) as its agency-of-record. The multiservice public relations agency is tasked with ensuring the Yankee Group Anywhere Connectivity vision connects with a growing global audience. To do this, Waggener Edstrom Worldwide will engage its Innovation Communications(SM) methodology to create a global dialogue that highlights the worldwide demand, impact and drivers of the Anywhere Connectivity vision.

"We were impressed by WE’s innovative and strategic communications program, as well as the team’s understanding of our stakeholders,” said John Jacobs, Yankee Group senior vice president of marketing and product management. “We believe the value of partnering with Waggener Edstrom Worldwide will provide a fresh approach to communicating Yankee Group’s unique and specialized focus on connectivity issues that impact the global business environment.”

"We are excited to work with an organization that lives on the cutting edge of technology and innovation," said Kay Hart, senior vice president of the global technology practice at Waggener Edstrom Worldwide. “As a thought leader on global connectivity, Yankee Group truly understands the dynamic changes occurring in today’s marketplace. We are proud to strategically partner with Yankee Group to provide communications counsel on the issues that matter most to businesses around the world.”

Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.

» Story on Analyst Firm Website

» Comments   Digg this    del.icio.us