Nielsen Online, a service of The Nielsen Company, today announced the appointment of Stuart Pike as Director of Industry Solutions. Pike will be responsible for the development of Nielsen Online’s analytical and consulting services for the Pacific Region.

Megan Clarken, Managing Director, Pacific, Nielsen Online said, “Stuart is a seasoned industry expert and he is joining us at an exciting time for the evolving media sector. His knowledge of the online space and the needs of the market will be invaluable in providing important analytics services that support the ongoing growth of the industry.”

 

“I am delighted to be back working with Nielsen Online. It’s an exciting time for both Nielsen as well as the wider online industry in Australia and New Zealand,” said Pike. “I look forward to working with clients to implement solutions that will enable them to best understand and improve the performance of their business."

 

Pike has held a number of executive-level positions in the online industry with a focus on setting industry standards and developing the online medium. He served as Nielsen//NetRatings' director of product planning and marketing, Asia-Pacific and Latin America, and managed business development at News Limited.

 

Pike most recently was chairman of the Australian IAB sub committee for online measurement and is well versed in the measurement needs of both publishers and advertisers looking for clarity and measurement standards of which to benchmark against.

 

Based in Sydney, his appointment is effective immediately.

Nielsen Online, a service of The Nielsen Company, is comprised of the Nielsen//NetRatings and BuzzMetrics services, which provide independent measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behavior.

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