IDC is getting into the prediction market with recently relaunched IDG sibling, The Industry Standard. The online prediction market uses community input and proven algorithms to forecast events in the internet economy. The Industry Standard community will gain access to IDC market research and opinion, and IDC clients will gain access to the Industry Standard's "wisdom of the crowds" market insights. Today's top predictions involve Google, Digg, the SaveXP petition.

IDC will also participate in The Industry Standard's ongoing coverage of emerging technologies and companies, venture funding, acquisitions, product and site launches, and other significant developments in the internet space.

"This partnership creates tremendous value for both organizations," said Derek Butcher, vice president and General Manager, The Industry Standard.

"Prediction markets are an innovative complement to IDC's digital marketplace research," said Crawford Del Prete, executive vice president of Worldwide Research at IDC. "Our partnership with The Industry Standard enhances our ability to deliver research that is timely and relevant to our customers."

The partnership supports IDC's commitment to expanding its coverage of the important developments in the digital marketplace and represents additional overall investment plans for this research area.

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