The NPD Group this week announced the release of Subscriptions Reports. The reports address the competitive and growing market for online subscription-based products in the PC Software, PC Games, and Video Games industries. The quarterly reports offer perspectives on the size and scope of paid online subscription markets, including paid online subscriptions and renewals.

NPD Group positions the subs reports as valuable tools for any games or software company that includes subscription revenue as a part of its business model, and for companies considering entering these flourishing markets. The reports are based on consumer information reported by NPD’s online panel of more than 3 million consumers who have agreed to complete online surveys.

NPD’s PC Software Subscriptions Reports deliver insight into market size, title level detail and demographic profiles for consumer software subscription spending in the Security, Tax, Personal Finance and Online Storage markets. NPD clients can leverage the reports to verify the size of the online subscriptions market in key categories, evaluate and size opportunities for competing pricing models, benchmark competition, and more.

“These new additions to NPD’s portfolio of products provide manufacturers, retailers, licensors, publishers, developers, and financial services companies with the ability to track the size, growth and demographics of the U.S. market for subscription-based games and software” said Martin Zagorsek, vice president, The NPD Group.

NPD’s Video Game & PC Game Subscriptions Report provides insight into market size and title shares for paid online subscriptions to video games and MMO/PC games, gaming Web sites, and video game console services. It delivers the best view available of this burgeoning market, with reliable consumer insight straight from thousands of gamers ages 13 and older who are members of NPD’s online panel of 3 million consumers.

“These products are an important step towards NPD's ultimate goal of providing a truly complete view of the North American PC game and video game markets, including all of the different ways consumers pay for and play video games, PC games, and related products,” said Zagorsek.

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