The NPD Group has been named Syndicated Supplier of the Year in the Insights and Customer Strategy Department by Wal-Mart Stores, Inc. The award recognizes NPD for data quality, partnership for consumer insights, and business planning.

Through a collaborative effort, NPD developed a customized Consumer Tracking Service for Wal-Mart and Sam's Club and for selected vendors doing business with the retailers.

NPD’s Consumer Tracking Service for Wal-Mart and Sam’s Club provides the retailers and their selected vendors with an extensive view of what’s happening within and across categories based on each retailer’s consumer segmentation scheme, departmental structure, and geographic trading areas. The service provides consumer insight across a broad spectrum of industries and a common language for Wal-Mart, Sam’s Club, and their vendors to inform and facilitate business decision making.

“We are pleased and honored to be recognized by Wal-Mart in this way,” said Paul Cantrell, NPD’s Wal-Mart Global Team Leader. “The development and launch of these products has been a milestone for NPD, and we are committed to continued teamwork with Wal-Mart and their vendor teams to provide additional insights to help drive their business success.”

NPD’s Consumer Tracking Service for Wal-Mart is available for the following industries: automotive aftermarket, consumer technology, entertainment (music, film & video, games), fashion (apparel and footwear), foodservice, home (home textiles, small appliances, home improvement, lawn and garden), software, toys, and wireless handsets.

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